Regular readers of the wedding blog bridalwave.tv may have noted that there has been no new posts for around 3 weeks. That may not seem that unusual especially when you consider we regularly leave it 3 or so weeks to write a new article here on Weddingo. The difference with Bridalwave is that they are part of the blog network machine that goes by the name Shiny Media and they have regularly been writing 2 or 3 posts a day without exception for the last 3 years non stop.
It turns out that the reason that the cogs stopped turning at Bridalwave and almost every other specialist blog in the Shiny network is that the company went into administration at the end of July. A few online reports seemed to suggest that this was a company that tried to grow too big too quickly. I have dipped in and out of Bridalwave over the last couple of years and many of their posts hold my interest but there are also rather a lot that read as though they have been churned out quickly just to achieve a publishing quota. My golden rule with any blog is that if you have not got anything interesting to say then say nothing. That is also my excuse for not having posted for a while on Weddingo
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