The ever popular Hitched.co.uk site has now gone down under with an Australian version of the hit UK wedding site opening last month. Darren Noel started the UK Hitched website from his bedroom back in 1997. The site has evolved over the last 10 years and argueably become the most visited wedding website largely grown by its loyal following in its forum community.
www.nuptales.com.au is the the name of the new Australian version of hitched, however, I cant help wondering why they chose Australia as their first overseas venture. It would’nt be anything to do with the sun, sea and beaches by any chance The perfect overseas office in my opinion.
The site has a long way to go before it emulates the success of its UK offering and I am sure it will be a lot more difficult to achieve the same following in Oz over the next 10 years. When hitched.co.uk was launched in 1997 the internet was in its infancy and there was a lot less competition between wedding sites.
Finally, I hope I am not going to make a fool of myself here but can anyone tell me what “Nuptales” means. Is it the Autralian word for Nuptials ? I dont think so because I notice the Hitched team also own www.nuptales.com which is earmarked for a US and Canadian version and Nuptales.ie presumably for an Irish version. Not to mention www.nuptales.co.za (South Africa I think) and the list probably goes on. My theory is that I think the Hitched team are planning to take over the wedding world and bamboozle us with a new word (a bit like Google). The next thing you know “Nuptales” will be in the English Oxford dictionary and we will all be having our weddings sponsored by Nuptales. Anyway, let me be one of the first to congratulate Hitched on their new global venture and their route to global domination (well, at least when it comes to tiaras and wedding frocks !! )
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